How to create content for your website is probably the hardest thing to do. Content marketing could be very lucrative if you know how to manipulate the wording. It’s all about how you word things to make it appealing to others. At the same time, you don’t want to lie or make it sound like you are writing to brag. Your words are to represent the sophistication of your business. To inform and teach the rest of the world who are looking to you for guidance.
Today I am going to give you some tips on how to create content for your website. We will go through some common issues and writer block that most people have. Where are we going to find content and how to apply what you researched. I don’t know about you but I have writer’s block all the time especially when I need writing content on my website.
Now that you have created a website and you would like to add some content to your website. What is the first step you should do? Let’s start by brainstorming. What topic do you want to talk about? Only think about what fascinates you, what you are passionate about and you do not mind sharing your expertise to the public.
The most common issue is concentration. We are very busy. We wake up in the morning make our coffee, wash up, and if you have children you have to get them ready for school. Hats to all the stay at home parents. That’s a full-time job right there. Make breakfast and then preparing their lunches.
You go through all the screaming and shouting of children looking for their shoes, clothes, and whatever they feel like they would need to take with them to school so the teacher can just take it away and call you for a teacher conference with a certain somebody.
Not to mention the spouse. They stump out from their sleepy cave scratching their sides and do not make the beast angry. Gently hand over the coffee and let them enjoy 5 cups before you can attempt to say, “good morning sweetheart, sleep well?” Reality check!
Then time, where do you find the time to do all your research for good quality content? Many of us don’t have that luxury when you still have to work full time to pay off that brand new truck you didn’t need but want to show off to your friends.
Even if you are single when you come back from a hard day’s work you want to relax and chill for…ever if that possible. After chilling, you’re hungry and you don’t want to get up. Now you’re now HANGRY. So you just grab whatever that’s in the fridge. Leftover pizza from two days ago, yuck.
Writer’s block is another common issue people have. It’s common in professional writers and beginners alike. The tip here is what I mentioned earlier is brainstorm. Come up with some topics. Like we did in grades school. Circle the topic word and extend them out by drawing a line or arrow to another word that is related to the topic.
After doing so write a paragraph for each circled word. A paragraph is 5 complete sentences. Once you had finished your paragraphs connect all of them together and write your content.
Sometimes we have to look back at what we were taught as a little kid and relearn it again. Always keep writing even if it doesn’t make sense. You can do that during the editing and proofreading process.
Coming up With a Captivating Title
This is also my issue that I have as well and is to come up with the captivating title to entice people to read. For example what title would you prefer:
“They took some pictures with the customers behind the building.” Or
“They shot the customers behind the building.” What is more captivating? Sentence two right?
Another tip here is to get your reader’s attention. To engage them in your content, keep them hooked. When you have an interesting headline or a title you get more visitors.
Once you have captured your reader’s attention make it an interesting read and keep them on their toes. Give them examples, do a comparison, and show them what they can do to help or achieve.
The purpose of the captivating title is to keep your reader interested in what you are trying to convey. Even with a great title but your story is boring they won’t stay long because you’re going off topic. Do not go off topic.
How Many Images to Use?
After your content is complete, you must add a few images to your post to make it look pretty. Using relevant images is important because you don’t want to just randomly add an image that is totally off topic.
Your readers might think you’re a little non-trustworthy. That’s not what you want. You want them to trust you. Remember you are in the business of building brand and trust. Trust is what you want from your readers.
Adding some internal links and external links to your post. Search engines like that sort of links and backlinks. Backlinks aren’t what they use to be anymore but it’s still good to have them as well.
I hope that these tips that are mentioned above help you with how to create content on your website. Let’s recap:
- Must have concentration
- Time is important
- Brainstorm your topic
- Come up with a captivating title or headline
- Keep writing even when you have writer’s block.
- Add relevant images
- Add internal links and external links
- Proofread and edit
Creating content is hard for most of us when we first started to write but I am sure that once you get going it will come easy. Everyone has to start somewhere and you can start here. Take advantage of our 7 days of free trial and learn as much as you can.
You never get tired writing about what you love. As I mentioned earlier only talk about what you want to share with the rest of the world. People need your expertise. Someone is looking for your advice, your guidance and you can point them in the right direction.
Thanks for reading. I will see you in the next post. You all have a great day. Maybe I’ll see you on the inside.